Key mailer5/22/2023 ![]() There are many other types of direct mail offers dealers send out to the local community. ![]() Salespeople are highly trained on how to handle customers coming in from receiving a mailer and are preloaded with specific questions and statements in an attempt to help sell a car. The actual mail piece is colorful and may contain some items to get you to visit the dealership to see if you’re a winner. Key mailers usually come to your residence looking like an official piece of mail this is, of course, to get you to open it. These mailers may contain door prizes, credit cards, gifts for taking a test drive, cash, number matching cards, and even car keys.Ĭar dealers spend thousands of dollars with a direct mail company to produce bright, colorful mailers that blanket local neighborhoods. A car dealership will pay a third party to send out a mass direct mail campaign promoting a “big sale” to the local public to drive traffic to the dealership.
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